Creative direction, feeling and story telling for the Love Project, launching an experience for Art Basel and the Armani new store with prospective for upscaling in the future to other stores worldwide. The work consisted in creating digital experiences involving 3D elements and digital interactions through all platforms; website, mobile phones and the Oculus VR systems.

Designed a booth and an experience for all the global stores with the Virtual Reality booth and a range of different experiences in store and around the Design District of Miami with an augmented reality project and additional elements such as social media filters. 

This project was very inspiring for the new technologies and the endless possibilites that a brand has in order to get close to the costumer and grow a stronger connection with them.

Take a look at the final results here and here